Perhaps, when one talks up a "culture of winning", one places the onus on the outcome, and is danger of losing the pursuit; however, the true danger lies in pushing the personality to its breaking point. Case in point, a politician obligated by his own branding strategy to never accept a losing result, cast aside, and facing dejection, not accepting rejection, living in kind of a fantasy world of ruling the world from the confines of a golf course.
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